Producer

Gran Futurismo

Ferrari Luce·2026

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Client

Ferrari

Production

Utopia Milano

Agencies

M+C Saatchi
We Are Social

Year

2026

Role

Producer

The launch of the Ferrari Luce unfolded as a body of work rather than a single film. A teaser born in a darkroom, a global reveal, a five-part documentary shot inside Maranello, the first films of the car in motion, and the coverage that followed. Six separate productions, six crews, one release.

Chapters

01Developing the LightTeaser film 02LaunchFilm · Photography 03The Inside StoryFive-part documentary 04World PremiereEvent coverage 05Luce in ZurichSocial content · Photography 06Luce in CopenhagenSocial content · Photography

01

Developing the Light

Credits

Direction

DirectorFilippo Raineri

Production

Senior ProducerLuigi Dalena

ProducerMichela Luè

Production ManagerGiovanni La Monaca

Cast

ActorLuca Rinaldi

Beauty and Art

Set DesignerLucia Cavalieri

Hair & Make-upElisabetta Panziroli

Crew

CinematographerCiro Di Niccolo

1st ADAndrea Rosica

Focus PullerGuglielmo Trautvetter

GafferThomas Miceli

Post Production

Post SupervisorLuigi Dalena

EditorTobia Peruzzi

Sound DesignLorenzo D'Anniballe

02

Launch

Credits

Direction

Photographer & DirectorPhill Poynter

Crew

CinematographerGiles Harvey

Production

Senior ProducerLuigi Dalena

ProducerMichela Luè

Production ManagerGiovanni La Monaca

Production CoordinatorLuca Mazzucconi

Cast

ModelsFerruccio Pinto
Gaia Zamparelli

Beauty and Art

StylistWilliam Gilchrist

Post Production

MusicNick Wood

Film Post ProductionWild Island Films

Stills Post ProductionPost Mode Athens

Photos

03

The Inside Story

Credits

Direction

DirectorGiovanni Fantoni Modena

Production

CEOFrancesco Di Trani

Senior ProducerLuigi Dalena

ProducerViola Saletta

Production ManagerGiovanni La Monaca

Production CoordinatorMarco Dal Borgo

Crew

CinematographerAmilcare Canali

1st ADEnrico Clerico Nasino

Focus PullersGabriele Gregorig
Guglielmo Trautvetter
Simone Crea

Camera OperatorsAndrea Sportelli
Leonardo Osello
Juan Sebastian Florez Palacino

GaffersIvano Francavilla
Andrea Frigerio
Riccardo Laratro

Key GripGuido Magri

Sound OperatorsMassimiliano Santillo
Riccardo Barbaro
Gungor Utlu
Amit Darimdur

Cast

InterviewedJohn Elkann
Benedetto Vigna
Jony Ive
Marc Newson
Gianmaria Fulgenzi
Ernesto Lasalandra
Andrea Binotti
Antonio Palermo
Elena Ligabue
Emanuele Carando
Matteo Lanzavecchia
Raffaele De Simone
Lewis Hamilton
Charles Leclerc

Post Production

Post SupervisorViola Saletta

EditorLivia Di Lucia

ColoristClaudio Beltrami

Music and Sound ComposerParallel People

04

World Premiere

Social Content

Entering the Light

Front Row Moments

Behind the Experience

Credits

Production

Senior ProducerLuigi Dalena

ProducerViola Saletta

Crew

CreatorMaxim Kim@maximusvook

Post Production

Post SupervisorLuigi Dalena

05

Luce in Zurich

Social Content

Beauty

Spaceship

Credits

Production

Senior ProducerLuigi Dalena

ProducerViola Saletta

Crew

Creator & PhotographerSajin Park@sajinpark

Video AssistantAnthony Egas

Photo AssistantAndrea Casano

Post Production

Post SupervisorViola Saletta

Photos

06

Luce in Copenhagen

Social Content · PhotographyComing soon