Producer

Make it Big

Kenwood·2024

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Client

Kenwood

Production

Utopia Milano

Agency

M+C Saatchi

Year

2024

Role

Producer

A campaign for Kenwood's Compact Go range. Two films that take Make it Big to its most eccentric extreme. Everyday situations tip instantly into the absurd, then keep escalating: a quiet moment becomes a spectacle, an ordinary gesture swells into something gloriously oversized. Two stories, one idea, pushed as far as it will go, with a wink. Playful, surreal and unapologetically big.

The Films

Tasty Waste

Pavlovaluva

Poster

Make it Big — one sheet poster

Credits

Direction

DirectorGiacomo Boeri

Production

Senior ProducerLuigi Dalena

ProducerGiulia Gallo

Assistant ProducerFrancesca Pirrelli

Production ManagerGiovanni La Monaca

Cast

ActorRoberto Fella

ActressSophie Bercovich

Crew

CinematographerEmanuele Zarlenga

1st ADLisa Valcarenghi

Beauty and Art

Set DesignerMonica Vittucci

StylistMonica Rodegher

Hair StylistMaurizio Kulfer

Food StylistSerena Oliva

Post Production

Post SupervisorLuigi Dalena

Post-ProducerMatteo Grimaldi

VFX SupervisorIrene Altobelli

EditorsIrene Altobelli
Jan Devetak

3D / MotionLorenzo Gianotti

VFX / OnlineGiovanna Bonomi

Color GradingClaudio Beltrambi

Motion GraphicsVascolo Studio

SoundFullcode

Behind the Scenes

Making of the statue · Tasty Waste

Making of the set · Tasty Waste

Shooting · Tasty Waste

Making of the meringue · Pavlovaluva

Shooting · Pavlovaluva